The Journal

Long reads on fragrance, craft and commerce.

Perspectives from our atelier, our export desk and the international trade partners we work with.

Fragrance

Why the world's most discerning fragrance houses are returning to hand-rolled masala.

Manufacturing

A behind-the-scenes look at the slow-cure process that gives our signature sandalwood its depth.

Export

What importers should know about IFRA documentation, MSDS and GC-MS certificates.

Home Fragrance

How five-star groups are using bespoke ambient fragrance to build brand memory.

Meditation

The temple-grade resins that shape India's most enduring ritual fragrances.

Industry Trends

The forces pushing global retailers toward manufacturer-partner brands.